A Guide to Bookkeeping for Shopify Store Owners

Accounting Wise - a guide to bookkeeping for shopify store owners

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Running a Shopify store in the UK is an exciting opportunity, but along with sales and growth comes the responsibility of proper bookkeeping. Whether you’re just getting started or scaling your online business, understanding bookkeeping for Shopify is essential for staying compliant, profitable, and financially in control.

In this guide, we’ll cover everything Shopify sellers need to know about bookkeeping, including tools, tax obligations, and tips tailored to UK businesses.

What Is Bookkeeping and Why Does It Matter?

Bookkeeping is the process of recording and organising your business’s financial transactions. For Shopify store owners, this includes tracking:

  • Sales and refunds
  • Shopify fees
  • Advertising costs
  • Inventory purchases
  • VAT and other taxes

Without accurate bookkeeping, it’s easy to overspend, underpay taxes, or miss out on valuable deductions. Good records are also crucial if HMRC ever audits your business.

Common Challenges for Shopify Store Owners

Running a successful Shopify store is no small feat—and keeping the books balanced is often one of the trickiest parts. Below are some of the most common bookkeeping challenges that eCommerce entrepreneurs face, and why it’s essential to have a streamlined system in place.

High Volume of Micro-Transactions

Shopify merchants often handle dozens, if not hundreds, of small transactions per day. These micro-sales, when not properly categorised or reconciled, can quickly lead to discrepancies in your records. Manual data entry becomes overwhelming and error-prone, especially as your order volume grows.

Tip: Automating your data capture through accounting integrations like A2X or Link My Books helps summarise daily sales, taxes, refunds, and fees—making reconciliation faster and more accurate.

Multiple Payment Gateways

Your store’s income might come through several providers—Shopify Payments, PayPal, Stripe, Klarna, or even manual bank transfers. Each has its own fee structures, settlement periods, and transaction formats.

Without proper allocation, it’s easy to overstate income or underreport fees. For accurate bookkeeping, revenue should be recorded net of fees, and each gateway should be tracked as a separate clearing account in your accounting software.

Related Reading: Consider our article on “The Difference Between Bookkeeping and Accounting” to understand how accurate transaction recording supports financial strategy.

Foreign Currency Sales

If your Shopify store sells internationally, you’re likely dealing with multiple currencies and tax jurisdictions. This introduces complexity in:

  • Currency conversion (which must reflect actual exchange rates on the date of transaction),
  • VAT or GST obligations depending on the buyer’s location, and
  • Cross-border reporting for platforms like OSS (One Stop Shop) in the EU.

Failure to account for exchange rate fluctuations or international tax rules could distort profit margins or trigger compliance issues.

Helpful Resource: See Shopify’s own guide on selling in multiple currencies for setup and pricing tips.

Understanding and Accounting for Shopify’s Fees

Shopify charges a monthly subscription fee, plus transaction fees on each sale (which vary depending on your plan and whether you use external payment processors). These costs are often deducted before payouts hit your bank account, making them easy to overlook.

To maintain accurate financial statements, these fees should be recorded as cost of sales or merchant fees in your chart of accounts. Failing to track them can inflate your revenue and understate business expenses.

Pro Tip: Use reporting tools like Shopify’s Payout Reports to break down deposits, fees, and adjustments—then match them against your accounting software.

Key Bookkeeping Tasks for Shopify Sellers

Accurate bookkeeping is the foundation of any successful Shopify business. Staying on top of your records not only ensures HMRC compliance, but also helps you make data-driven decisions about marketing, inventory, and growth. Here are the essential bookkeeping tasks every Shopify seller should stay on top of:

Reconcile Shopify Payouts with Your Business Bank Account

Your bank deposits will often show net payouts after Shopify has deducted transaction fees. It’s essential to reconcile these deposits against Shopify’s internal reports to ensure all income and fees are correctly recorded.

Use tools like Shopify’s Payout Reports and platforms like Xero or QuickBooks Commerce to automate this process.

Best practice: Create a Shopify Clearing Account in your accounting software to record gross sales, refunds, and fees, before reconciling to your bank account.

Separate Sales, Returns, Fees, and VAT

Your bookkeeping should clearly break down:

  • Gross sales
  • Refunds/returns
  • Merchant and platform fees
  • VAT collected (standard, reduced, or zero-rated)

This allows for accurate tax filings and a true reflection of your store’s financial health. Failing to separate these components can lead to misreported turnover and VAT liability.

For more detail on this, see our blog post on What is VAT and When Do You Need to Register? (link example—replace with actual).

Track Advertising Spend (Google Ads, Meta Ads)

Marketing costs are a significant expense for most Shopify sellers. Whether you’re using Google Ads, Meta Ads (Facebook/Instagram), or influencer promotions, all costs should be recorded under a dedicated Advertising & Marketing expense category.

Where possible, integrate your ad platforms with your accounting system or manually input expenses, being sure to include:

  • Campaign costs
  • ROAS (Return on Ad Spend) tracking
  • Date and purpose of spend

Tip: Include advertising costs in monthly reporting to measure profitability after ad spend.

Record Inventory Purchases and Cost of Goods Sold (COGS)

Inventory management can be complex, especially for dropshipping or blended models. You’ll need to:

  • Track inventory purchases (with invoice dates and quantities)
  • Record COGS when products are sold (not when bought)

This ensures your profit & loss statement accurately reflects true margins. Tools like Stocky (for Shopify POS) or DEAR Systems can help automate this.

Generate Monthly Financial Reports

At minimum, Shopify sellers should review these core financial statements monthly:

  • Profit & Loss Statement (P&L) – shows sales, COGS, fees, and net profit.
  • Balance Sheet – shows assets (like inventory) and liabilities (like VAT owed).
  • Cash Flow Statement – tracks how cash enters and leaves your business.

Regular financial reporting helps you stay tax-ready, spot trends, and plan for growth.

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Bookkeeping Software That Integrates with Shopify

The good news is that there are tools designed to help. Popular bookkeeping software for UK Shopify businesses includes:

  • Xero – Offers strong Shopify integration via apps like A2X and Link My Books
    Learn more about Xero
  • QuickBooks Online – Integrates with Shopify through apps like OneSaaS or Connector by Intuit
    Learn more about QuickBooks Online
  • FreeAgent – Great for small ecommerce businesses, though integration may require manual imports Learn more about FreeAgent
  • The Balance App by Accounting Wise – Our own tool that helps UK business owners manage finances with simplicity and clarity. (Ask us about how it could work for your store.)

How VAT Works for Shopify Sellers

If you’re running a Shopify store in the UK, understanding your VAT obligations is essential—especially as your turnover grows or you begin selling across borders.

When You Must Register for VAT

For the 2025/26 tax year, you must register for VAT if your taxable turnover exceeds £90,000 in a rolling 12-month period. Once registered, you’re legally required to:

  • Charge VAT at the correct rate (usually 20%) on applicable UK sales
  • Display prices inclusive of VAT if selling to UK consumers
  • Maintain digital VAT records in line with Making Tax Digital (MTD) rules
  • Submit VAT returns quarterly through MTD-compatible software

You can learn more or register through HMRC’s official VAT registration portal.

For a full breakdown, see our guide: When Should You Register for VAT in the UK?

Voluntary VAT Registration

Even if your store’s turnover is below the threshold, voluntary VAT registration can be beneficial—especially if:

  • You purchase goods or services from VAT-registered suppliers
  • You want to reclaim input VAT on business expenses
  • You sell B2B and want to appear more established and VAT-compliant

That said, voluntary registration means committing to the same responsibilities as those above, including charging VAT and submitting returns—so it’s important to weigh the pros and cons carefully.

Common VAT Scenarios for Shopify Sellers

Shopify sellers may face a range of VAT-related complexities, including:

  • Selling digital products (e.g. ebooks, online courses) across the EU, which may trigger VAT OSS or non-UK digital sales tax rules
  • International sales outside the UK, which may be zero-rated for UK VAT, but still subject to import VAT or customs duties on the buyer’s end
  • Different VAT rates (standard, reduced, zero) depending on the product type—especially for food, books, or children’s items

Consider VAT automation tools like Quaderno or TaxJar to help stay compliant across multiple regions.

Best Practices for Shopify Bookkeeping

  • Automate where possible: Use tools like A2X or Link My Books to sync Shopify with your accounting software.
  • Separate personal and business finances: Always use a dedicated business bank account.
  • Track inventory properly: Maintain accurate stock levels and cost of goods sold data.
  • Keep digital copies of receipts: Apps like Dext or AutoEntry can help you stay HMRC-compliant.
  • Schedule regular bookkeeping reviews: Set aside time weekly or monthly to review and reconcile your books.

Outsourcing Your Shopify Bookkeeping

If bookkeeping feels overwhelming or if you’re spending more time in spreadsheets than scaling your store, it might be time to outsource. Handing your books over to a qualified accountant isn’t just about saving time; it’s about gaining clarity, compliance, and control.

An accountant with eCommerce and Shopify expertise can:

Keep Your Books Clean and Tax-Efficient

A specialist accountant will ensure:

  • All transactions are categorised correctly
  • Shopify fees and refunds are accurately recorded
  • Revenue is properly reconciled across multiple gateways (Shopify Payments, PayPal, Klarna, etc.)
  • Your books align with UK accounting standards and HMRC requirements

This reduces your risk of errors, late filings, or paying more tax than necessary.

Ensure Ongoing VAT Compliance

Selling physical or digital products across the UK, EU, and beyond can trigger complex VAT obligations — including thresholds, reverse charges, and distance selling rules.

A good accountant can:

  • Register you for VAT if needed
  • Help configure VAT settings in Shopify
  • Prepare and submit VAT returns
  • Advise on schemes like the VAT Flat Rate Scheme or OSS (One Stop Shop) for EU sales

Learn more about when to register for VAT in the UK on GOV.UK.

Provide Strategic Insights for Growth

More than just compliance, an accountant can provide:

  • Cash flow forecasts to guide reinvestment decisions
  • Product margin analysis to see what’s really profitable
  • Quarterly management reports to monitor growth
  • Tax planning strategies to minimise liability as your store scales

Need Help With Shopify Bookkeeping?

At Accounting Wise, we specialise in supporting UK Shopify sellers with affordable, jargon-free online accounting. Whether you’re a solopreneur or managing a team, we tailor our service to your business model.

  • Fully MTD-compliant
  • Integrated with Shopify, Xero and QuickBooks
  • Transparent monthly pricing

Book a free discovery call at a-wise.co.uk/contact or call us on 0330 113 8442 to see how we can help simplify your bookkeeping.

Final Thoughts on Bookkeeping for Shopify Store Owners

Bookkeeping for a Shopify store isn’t just a back-office chore – it’s a critical part of running a successful and sustainable eCommerce business. When your financial records are accurate and up to date, you gain clarity on cash flow, profit margins, and tax obligations.

By putting the right systems in place – whether it’s accounting software, automated integrations, or professional support – you can:

  • Stay compliant with HMRC and avoid costly errors
  • Track your store’s true performance with confidence
  • Free up your time to focus on scaling your brand

If you’re looking to simplify your Shopify bookkeeping, Accounting Wise is here to help with expert, tailored support for UK-based sellers.

Need help understanding your Shopify Business finances? Get started today with Accounting Wise today!.

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